We help smart people be happy at work and everywhere else.


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A year ago, I was struggling. I was overwhelmed by problems and demands, I wasn’t happy with the direction my job was going. In the last year of working with Christopher, I have worked out what matters to me and what I really want. I give the team space to take responsibility and ownership for their delivery. I found a different way to inspire people in their work, and I am enjoying it so much more.

Ian Brockbank
Manager Of Software Engineering, Cirrus Logic, Scotland

I practice The Responsibility Process in all areas of my life. It has proven the single most used tool and the leading cause of my fulfillment in my career. I am truly inspired by the principles and use them in my daily routine.

Kassandra Barteaux, PMP
Senior Director, Transformation Office, Canadian Red Cross

With Responsibility-thinking, my life and career transcended to a new level. The business went into hyperspeed. We have simply become one of the top-performing companies in our industry.

Thomas Houdeshell

The material Christopher guided us to experience has proven to be quite sticky for DTE’s internal operations. Personnel originally exposed to the material as supervisors or managers are now directors driving big parts of our company.

The Responsibility concepts they learned to apply remain in use when we refuse, for example, to accept being motivated by obligation. From the executive level down to the teams, we value Responsibility as a core competency that creates the right context for performance.

Steven Ambrose
VP & CIO, DTE Energy

It gave me a fundamental capability that now I wonder how I ever managed to do without.

Curtis Verstraete
President, On Purpose LP

I could not figure out how to be responsible and still do what I wanted to do instead of doing the things I am obligated to do. I now recognize that I have the choice, the freedom and the power to practice the responsibility process where my actions align with who I am and what I stand for. It’s liberating!

Kimchi Chow
Creator/Producer, Asian Women Of Power Podcast

I gained more ability, but more importantly, my quality of life has increased significantly and continues to do so. Today I am happier, healthier and more free, and I continue to enjoy Responsibility Mastery and the wonderful community around it.

Towo Toivola
Head of Methodology, EKE-Electronics Ltd., Helsinki, Finland

I’m the best version of myself. Working with The Responsibility Process is one of the best things that has happened in my life. Thank you so much.

Barbara Misiur
Scrum Mastery, ScrumCenter, Zielona Góra, Lubuskie, Poland

Having a Responsibility practice is like having a treasure map that actually works – you find so much more gold than stumbling around in the dark.

Craig Dial
ScrumSensei, CPanel, Houston, Texas

The Responsibility Process is outstanding, relevant, thought-provoking and timely. It got me thinking differently about how to improve upon all aspects of my life!

Cindi McAlpine
Project Manager, Switchbox, Inc., Columbus, Ohio


I’m the CEO and Founder of The Responsibility Company. When I was a management consultant, this was my driving question: Why are so many smart people unhappy at work?

After consulting to companies like IBM, Whole Foods, PayPal, eBay, DTE Energy, PayPal, AMD, Intel, Wells Fargo, and Motorola over more than 25 years, I realized that the most useful skills I was teaching were coping skills. My clients needed coping skills because they were stuck in a suffocating culture that systematically dis-empowered and controlled them. An insidious control cycle kept well-meaning, high-performing leaders and key contributors at all levels from being their best, taking risks, learning, and operating with freedom, power and choice for the everyones’ best interests.

Christopher Avery

My career changed forever when I began working with an emerging behavioral science framework taught by a guy named Bill McCarley, the father of the Responsibility Process. His powerful framework is the world’s first proven how-to approach for understanding, teaching, and taking personal responsibility. It helps us apply our innate leadership ability to face and overcome any challenge. Operating in freedom, power, and choice, we encourage and support those we lead to do likewise.

This is why we’ve made it our mission in life to awaken innate freedom, choice, and power in people everywhere by helping them see how personal responsibility works in the mind to keep one stuck or propel one forward.

To your freedom, power and choice ...

P.S. Join us!