WHY ARE SO MANY SMART PEOPLE
Our work is rooted in the behavioral science framework — The Responsibility Process®. This powerful framework is the world’s first proven how-to approach for understanding, teaching, and taking personal responsibility. It helps us apply our innate leadership ability to face and overcome any challenge. Operating in freedom, power, and choice, we encourage and support those we lead to do likewise.
OUR FOUNDATION
Purpose
Awakening innate freedom, choice, and power in people everywhere by helping them see how personal responsibility works in the mind to keep one stuck or propel one forward.
Vision
We envision a world where all leaders lead themselves with The Responsibility Process. It is the worlds #1 leadership tool.
That means The Responsibility Process poster hangs in every office, home, school, and church in the world, where people put it to use in their thoughts and actions.
Values
Our three guiding stars:
- Responsibility. We own our power and ability to create, choose, and attract our reality. We demonstrate this in everything we do — and respond to — every day. It is our prime directive.
- Service. We are in service to you and to each other. We earn your business by serving first.
- Love. Growth, change, and healing accrues fastest under conditions of loving-kindness and compassion.
Mission
Our current focus is to make a huge dent in the leadership space by showing that leadership is Responsibility.
How many Responsibility practitioners in our community will it take to achieve this? 10,000,000? 100,000,000?
Strategy
Create happy customers and earn superfans. Our core tactic for doing so is delivering valuable no-selling content to the inboxes of everyone in the Responsibility Community.
The Responsibility Company explores and advances Responsibility*-thinking using The Responsibility Process® and related tools.
*Capital R “Responsibility” indicates our meaning of the word which we define as owning one’s power and ability to create, choose, and attract one’s reality.
The promise is that this way of thinking always translates to ever-increasing freedom, choice, and power for self and others.
Freedom means being released from stuckness, coping, and self-torment.
Choice means deciding to do what you desire and experiencing abundance as opposed to lack.
Power means personal power through self-empowerment, i.e., the ability to be, do, and have what you want.
OUR TEAM
Mikko Sorvari
CEO The Responsibility Company Inc.
Mikko Sorvari is a seasoned executive coach and leadership expert with over 20 years of experience in guiding leaders through transformation in international IT, agile environments, and organizational development.
As CEO of The Responsibility Company Inc., he leads initiatives that empower individuals and teams to embrace personal responsibility, fostering greater freedom, choice, and power in professional and personal lives.
Currently also serving as President of EMCC Global (European Mentoring and Coaching Council) since January 2025, Mikko drives innovation, collaboration, and excellence in coaching, mentoring, and supervision worldwide. An EMCC-accredited coach himself, he previously held leadership roles including President of EMCC Finland, bringing a global perspective shaped by his work and life across the US, Canada, and Northern Europe.
Passionate about practical, impactful coaching, Mikko inspires leaders to navigate challenges with clarity and courage, creating lasting positive change for organizations and society.
Christopher Avery, Ph.D.
Responsibility Ambassador & FOUNDER OF THE RESPONSIBILITY COMPANY
When Christopher Avery was a management consultant, this was his driving question: Why are so many smart people unhappy at work?
25 years ago, Christopher realized that the most useful skills he was teaching his smart, ambitious, professional clients were coping skills. They needed coping skills because they were stuck in a suffocating culture that systematically disempowered and controlled them. An insidious control cycle kept well-meaning, high-performing leaders and key contributors at all levels from doing their best, taking risks, learning, and operating with freedom, power and choice for the organizations’ best interests.
His own career trajectory changed forever when Christopher began working with an emerging behavioral science framework — The Responsibility Process. This powerful framework is the world’s first proven how-to approach for understanding, teaching, and taking personal responsibility. It helps us apply our innate leadership ability to face and overcome any challenge. Operating in freedom, power, and choice, we encourage and support those we lead to do likewise.
Hundreds of organizations worldwide have discovered that The Responsibility Process is the most direct, effective method for establishing a high-functioning culture that can achieve personal, team and organizational transformation and retain talent. The worldwide community of leaders who work with Christopher to master The Responsibility Process are transforming teams and organizations all over the world.
A speaker with wisdom and charisma, Christopher is popular with audiences interested in agility, effective leadership (not more leaders), and results that benefit the organization and the employees.
His classic work, Teamwork Is An Individual Skill, inspires everyone who wants to be done with bad teams. His latest book, The Responsibility Process, offers practices gleaned from 25 years of applied research on responsibility-taking and leadership. He’s the host of The Leadership Gift Program and its worldwide community of leaders and coaches who are mastering responsibility and reaping lifelong benefits.
Bill McCarley
Responsibility Master & Websites Leader
The Responsibility Company is very fortunate to have Dr. Christopher Avery’s mentor on our team now as mentor to The Leadership Gift Program members and chief web developer. With every change and adaptation, Bill helps to ensure the quality, consistency and vitality of our message. He can be reached at bill@co-evolution.com.
Sara Lohman
Member Care / Administration
Sara coordinates The Leadership Gift Program from her home near Missoula, Montana USA. She is a stay-at-home mom with a background in office management who values her personal and professional relationships with members and customers. Membership management is her area of expertise. Those with questions or comments about their membership or related services may reach her at sara@responsibility.com.
Craig Dial
Immersion Host / Mentor
Craig is the host for the spring 2026 Responsibility Immersion, and a Mentor who has been practicing Responsibility for almost a decade.
Prior to hosting Immersion, Craig was a coach to Agile coaches, a “Scrum Sensei” to ScrumMasters, and an advocate for building strong, people-centric culture based on Responsibility at cPanel in Houston, Texas USA. Before joining the Agile tribe, Craig worked in the retail arm of Apple for 10 years, responsible for hiring, training, and coaching hundreds of Apple store team members while knowing just about as much as possible about Apple hardware and software, earning him the nickname “iCraig.”
Craig has hosted a biweekly Mastery call and been part of the teaching faculty for Immersion for years, and is excited to take on the role of hosting Immersion!
Towo Toivola
Accredited Mentor
Driven by a deep passion for empowering organizations and individuals, I am dedicated to helping people develop, achieve, and unlock their fullest potential. I firmly believe in leveraging the best available knowledge to generate practical, lasting impact. My vision centers on enabling individuals and teams to accomplish more with fewer resources while enhancing their satisfaction and well-being—a philosophy I have successfully put into practice throughout my career.
My expertise lies in applied Lean and Agile software development, encompassing process improvement, advanced methodologies, and effective tooling. I am deeply invested in shaping organizational culture and providing collaborative leadership. My background includes championing high-quality software engineering practices, guiding teams, and fostering a culture of responsibility and teamwork. Additionally, I am committed to coaching, mentoring, and teaching, always aiming to cultivate environments where growth and achievement are continuous and accessible to all.
Join us
Get thoughtful, informative, inspiring (no selling) content lovingly crafted and delivered. Join the Responsibility Community.
