main home image Claiming your leadership gift main home image

Cohort 3 has begun.

You may still register up until 12 August 2020 and use the MP3 and PDF replays to catch up.

Claim Your Leadership Gift in 20 Weeks. Become a Certified Responsibility Immersion Graduate


How? By understanding and applying The Responsibility Process® to consistently deliver results that matter in work and life.

Every day I see smart, ambitious professionals who feel trapped living lives they don’t want and feel powerless to change.

Are you ready to break through and reach your full potential?

The Responsibility Process is always at work.


When you can shift your mind to the resourceful state of Responsibility, you open up and allow yourself to see new solutions to problems where you previously felt totally stuck.

By owning your power and ability to create, choose, and attract, you’ll become a better leader personally and professionally.

It seems so simple, doesn’t it? Then why isn’t everyone doing it? It turns out that studying Responsibility on your own is like trying to quit smoking in a house full of smokers. It’s like trying to lose 400 lbs., by yourself, with no support.

The Responsibility Process

You and I are deeply entrenched in cultures (and mindsets) of Blame, Justify, Shame, and Obligation. It surrounds us. We breathe it everyday.

Tens of thousands of people have learned about The Responsibility Process.  But when they try to apply it by themselves, they become disillusioned and quit.  Trying to master Responsibility by yourself is too steep a climb for most people.


Smart, ambitious professionals are addicted to unhealthy coping patterns that prolong problems and produce unhappiness. We’ve been conditioned our whole lives to cope. Yes, you probably have a coping habit — along with most people in the world.  And you are very good at it. I know. I was there too.

Having a Responsibility practice is like having a treasure map that actually works – you find so much more gold than stumbling around in the dark.


I know something about NOT taking responsibility…

After spending 8 years partying and wasting my life away in college, I DID actually graduate with a speech degree … I was headed nowhere. I realized I wasn’t happy with my life but I didn’t know how to change it. So I set out to find something to help me reach my potential.


Now, I hold a PhD in Organizational Science. I’ve written two 5-star books, collected 28 years of applied research on responsibility from the front lines of corporate leadership.  I’ve shared The Responsibility Process on 4 continents through Corporate Leadership Seminars with high-powered CEOs and VPs, keynotes at major conferences, master classes, coaching, books, and my websites and blog. The Responsibility Process poster has been translated into 28 languages.

Christopher Avery, PhD

Christopher Avery, PhD

350 people in 9 countries have become way more productive than we ever imagined. Today we produce twice the software with half the headcount.

Accomplishments are great.

However, what’s much more important is that I’m living exactly the life I want, doing the most important work I know, and enjoying amazing relationships. Thanks to my Responsibility practice, I’m living with exceptional levels of freedom, power, and choice.

Freedom Power Choice

Start producing results that matter

Immerse yourself in a Responsibility culture to counteract the coping culture you live in now. That’s what I did. Just like learning any new practice (such as meditation, or even agile development), it is invaluable to have the structure and support of a guide and fellow travelers to help you go deeper, faster.

I don’t want to see you coping with the same “just okay” life and work a year from now, when, with a little investment on your part, it could be “Great!”

I developed a proven solution for this—Responsibility Immersion. We employ the best addiction-breaking, habit-changing tools available to break and change old habits of mind, change your behavior and—most importantly—change your results.

It gave me a fundamental capability that now I wonder how I ever managed to do without.


Our Best Program is Now Available to Individuals

You can now get the same content and coaching we provide to Corporate Change Programs for 7-figure consulting fees. I’ve repackaged it for online delivery with powerful community interaction, and made it available to you for a low price.

Responsibility Immersion
Remember this: Knowing about The Responsibility Process isn’t a solution, not by itself.

I’ve invested more than 28 years not just understanding The Responsibility Process and tools, but developing the best way for high-performing professionals to rapidly build a Responsibility practice and change their lives.

Responsibility Immersion is a 20-week semester that you can integrate into your life. Nothing will have more impact on your future.

Each module takes you deeper into how your mind works and shows you how to take charge of yourself and your relationship to the world around you.

That’s just the beginning

I’ve created an environment where we can all learn from and help each other make breakthroughs. We meet together at least 4 times every month on group coaching calls for 20 weeks. And we interact every day in our private forums.

A year ago, I was struggling. I was overwhelmed by problems and demands, I wasn’t happy with the direction my job was going. In the last year of working with Christopher, I have worked out what matters to me and what I really want. I give the team space to take responsibility and ownership for their delivery. I found a different way to inspire people in their work, and I am enjoying it so much more.


Responsibility Immersion IS the foundation for changing and mastering your life.

If you are ready to take charge of your life and feel what it means to have real FREEDOM, POWER, and CHOICE every day… you’ll want to become a Certified Responsibility Immersion Graduate. No other program even comes close to delivering the same results.


In fact, I’m so confident that you’ll see life-changing results, I guarantee it. If you participate fully in the 20-week Immersion and you still don’t know how to claim your Leadership Gift, I’ll refund 100% of your investment.

If you’re truly committed to making a change in your life… If you’re committed to reaching your full potential, register for the next Responsibility Immersion today. You’ll thank me.

Three Simple Steps

Mastery is a lifelong process, but getting started is easy.


For Responsibility Immersion


The First Module


Within Weeks of Practice

The Leadership Gift Program (and all of Christopher Avery’s related work) is instrumental in empowering and engaging leaders. When a candidate obtains these skills they immediately are a step above the others. A certification in these skills is a clear indication of future excellence.


Unparalleled Value


8 Core Modules, 90 minutes each, every other Wednesday for 16 weeks, plus 4 bonus weeks to practice the methods, use the tools, and review, while staying connected with your cohort and the practice community. Learn all of the precision tools, practices, models, and leadership truths required to navigate The Responsibility Process and lead yourself and others to Freedom, Power, and Choice. Core Modules (and Q&A Dialogs, below) are delivered live via Zoom web-conference so they are interactive. You’ll be face to face with other students and faculty. All Core Modules and Q&A Dialogs are recorded for your convenience in case you have to miss a live session.


Participate in question-driven Q&A Dialog web-conferences on alternate Wednesdays. You set the agenda for these meetings with your questions. Why? The psychology of Responsibility is relatively straightforward, but applying it to your specific situation is a skill you’ll develop only with practice There are thousands of distinctions for you to make. Q&A Dialog calls allow you to get direct coaching just-in-time, exactly when you need it.


The Responsibility practice community conducts Application Mastery calls that are not recorded. We dive deep into real-life situations and apply the tools to solve actual problems. Your Immersion course includes up to 7 Application Mastery calls. You won’t want to miss these — you’ll learn so much from listening to others get coached, and will have the opportunity to be on the “hot seat” yourself.


The worldwide practice community shares progress, takeaways and asks and answers questions 24/7 in the Forums. You’ll have access to the Forums through your Immersion registration for the full 20 weeks.

Two years ago, before I joined The Leadership Gift Program, I was a high-impact achiever, a success by many standards. However, I did not feel good about life or myself. It was difficult for me to tell what I wanted and why. When I joined the program, I did regain a lot of sanity and I have turned around many situations. I gained more ability, but more importantly, my quality of life has increased significantly and continues to do so. Today I am happier, healthier and more free, and I continue to enjoy the program and the wonderful community around it.


Responsibility Immersion Schedule

When you register, we’ll send you a link to subscribe to our shared calendar so you can plan your semester.

All meeting times are 11 a.m. to 12:30 p.m. USA Central Time (usually 18:00-19:30 Central European Time depending on time changes in the USA and Europe). Calendar changes are rare, yet they do happen. You will be notified well in advance so you can plan.

Register now. Space is limited.

USD $2,500  – Choose from 3 payment plans
(American Express, Visa, Master Card, Discover)

To register 5 or more from the same company, contact us for discount pricing and invoicing.

Cohort 3 has begun.

You may still register up until 12 August 2020 and use the MP3 and PDF replays to catch up.


Frequently Asked Questions

Here’s How It Works

Immersion is a 20-week guided study via live Zoom Conference so you can meet up with other members of the community and benefit from multiple points of view, dialog, learning, blending strengths, and a shared sense of ownership. This community is changing the world.

You will also be invited to four or more calls each month, two for Core Modules, two for Q&A, and (in the final 10 weeks) two for Application Mastery (where the real work happens). In Application Mastery, members take turns in the “hot seat.” The host — a Responsibility master — helps members break through their current biggest issue to newfound freedom, choice, and power. This is how we turn coping into growing.

As part of our community, you also get access to our private group forums and regular calls hosted by other group leaders who are Coaches, Mentors, and Masters of The Responsibility Process.

How long will it take me to get through Immersion?

You can complete it in 16 weeks. We allow you a 25% buffer, i.e., 4 more weeks. So you have 20 weeks to complete Immersion and apply for your Certification.

What are the specific requirements for Certification?

We promise hiring managers that this Certification stands for proven results and demonstrated abilities, and we will deliver on that. You’ve got this -- if you are willing to do the work.

To earn recognition as a Certified Responsibility Immersion Graduate, you will:

  • Complete Core Modules 1 through 8 (live or recorded) including the exercises and practices,
  • Complete Q&A Dialogs 1 through 8 (live or recorded),
  • Actively participate in 4 (of 7) Application Mastery calls (live only),
  • Report wins, and give and receive support, at least weekly in your cohort’s Forums.
  • Complete an application for Certification reporting on your growth in freedom, power, and choice, and attesting to being a Responsibility Immersion Graduate.

Paying the registration fee DOES NOT ensure that you will be certified. Participating full-on in good faith, doing the work, and claiming your very own innate Leadership Gift (by demonstrating profound changes in your life) DOES ensure certification.

What if I don’t complete the requirements for Certification in the 20 weeks?

We’ve got you covered. As a registered participant in Immersion you will be offered an exclusive limited-time opportunity to upgrade your participation to full membership in The Leadership Gift Program. You will then be able to complete the requirements for Certification on your own schedule as well as accelerate your mastery in a group of like-minded amazing peers from all over the world.

How is Responsibility Immersion different from The Leadership Gift Program?

Responsibility Immersion (aka “Immersion”) is a new offering that spun out from The Leadership Gift Program (aka “Mastery”). Immersion is an immersive 20-week growth experience designed for you to claim your Leadership Gift and become a Certified Responsibility Immersion Graduate so you can produce results that matter for yourself and others. Mastery is an invitation-only membership community designed for graduates of Immersion who want to take advantage of the upside in their life mastery that is still available to them.

Who leads Responsibility Immersion sessions?

You are in for a treat. Yes, Christopher Avery, Ph.D., your host and Master Teacher (and CEO & Founder of The Responsibility Company), will be one of your many amazing guides. And, Christopher hand-picked an international faculty for you comprised of accredited Coaches and Practitioners in The Leadership Gift.

Why an entire faculty?

Because they are real people with real Responsibility practices who have made profound changes in their lives. Consider the value of being immersed with a diverse international faculty. You get to study with leaders and coaches who have been studying and practicing Responsibility for various lengths of time. They aren’t all professional Responsibility teachers like Christopher. You might find it difficult to relate to Christopher’s 28-year practice, yet you can completely relate to Craig Dial’s 3-year practice.

Our faculty is constantly rotating. Here are current faculty members:

  • Elaine McNaughton, Senior Program Manager, USA
  • Ashley Johnson, Senior Agile Consultant, USA
  • Nadine Wolf, Agile Coach, Germany
  • Henning Wolf, Agile Coach, Germany
  • Mike Edwards, Leadership Coach, Canada
  • Craig Dial, Scrum Sensei, USA
  • Jessica Soroky, Director of Agile Practices, USA
  • Karl Kolischan, PhD, Agile Coach, Germany
  • Towo Toivola, Senior Agile Consultant, Finland
  • Christopher Avery, PhD, Responsibility Master, USA

What if I miss/missed the beginning of the live 20-week semester, can I still join?

No. Another semester will start soon. Join our notification list below to be the first to know when registration opens.

I travel frequently and I’m not always in charge of my schedule, how can I participate?

Your situation describes most of our members -- the busiest people in the world. That's why we require no expensive and time-consuming travel to courses, and we offer flexible eLearning options for most of the Immersion requirements, including online self-paced resources, downloadable resources for use offline, forums available 24/7 wherever you are, and frequent live calls for checking in, getting expert support, and breaking through stuck points.

What if the web calls are at an inconvenient time?

We recognize this limitation. That's why all web-meetings except the Application Mastery web-meetings are recorded and posted in the Immersion library for 24/7 access.

Participation is about convenient access when you want it. No one attends every call.

We choose a consistent schedule convenient to the Americas and Europe. As we grow, we will add more calls at different times.

The bottom line is that you will have to show up live to 4 of 7 Application Mastery calls. See the schedule above for those dates.

How do I know this is for me?

Responsibility Immersion is brand new. You will be in the first cohort. So we can’t tell you who else will be in your cohort, but we can tell you who is likely to be in your cohort. They will be similar to the members in The Leadership Gift Program (aka, Mastery).

Membership in Mastery is 2/3 Male and 1/3 Female.

We range from age 23 to 60 with most between 30-50.

The majority of members are in the USA, Canada and Europe (Czech Republic, Denmark, Finland, Germany, Romania, Russia, Sweden, Switzerland, UK) with a few in Australia, India, Thailand, South Africa, and South America.

Titles include:

  • CEO
  • CFO
  • COO
  • Dean, MBA Programs
  • Director, R&D
  • Division Director
  • Executive Coach
  • Enterprise Transformation Coach
  • Homemaker
  • Investor
  • QA Lead
  • Release Manager
  • Senior Program Manager
  • Software Manager
  • Scrum Master
  • Software Engineer
  • Vice President

The program earns a 9.4 (out of 10) net promoter score measured at 16 weeks after joining.

Will I be able to ask questions if get stuck?

Yes. That's why we are organized as an eLearning community. It is highly interactive through live calls and forums. We surround you with others who are changing the same habits of mind.

How can I get my employer to pay for Responsibility Immersion?

Discuss with your employer the benefits to your business:

  • Achieve higher levels of performance and success
  • Ability to lead yourself and others more effectively to produce results that matter
  • Save valuable time and money identifying and solving problems
  • Get teams aligned, engaged, inspired, and focus on priorities quicker

Remind them there will be no travel costs, travel time, or time away from work. Negotiate whether you participate on your own time or on your employer’s time. Either way, make the web-calls a high priority.

As you grow and make progress, keep your employer informed of the new value you are adding to the business.

Also consider this: Given that it activates your Leadership Gift which you will use to transform your life over and over until -- well, until! -- Immersion is incredibly affordable and accessible to individuals who want to invest in their own development. We suggest that you make the investment in yourself so you have full ownership of the benefits.

How can an employer best support a sponsored employee?

Employers find Responsibility Immersion to be an effective leadership development investment for their employees. Here is what we've learned from 10 years of The Leadership Gift Program:

  • Keep the sponsored employee in the position of ownership for their participation.
  • Make it a special opportunity. They must want to participate. If they do it out of obligation (to tick a box for you) it probably won't work (learn more about The Responsibility Process -- just do a search -- if this is not clear).
  • The participant, not the sponsor, is our customer. We do not track participation or report progress to sponsors.
  • Clarify whether you are providing time for attending web-meetings or whether the sponsored employee is to do that on their own time. Members who make the program a strategic priority enjoy the best return. Provide 35 hours over the 20 weeks for attending live web-meetings or consuming the replays.
  • Make time in your one-on-one's to discuss the sponsored employee's goals for participation and how you can support them. Set a check-in cadence.
  • Some leadership teams participate as a team, attending web meetings together and making time to apply the ideas together. If you are considering this, contact us for success stories and to explore a volume discount for your team of 5 or more.
  • Go first. The program will make you a better leader, truly producing results that matter. You'll have a language and core organizing principles for ownership, leadership, and change that you share with team members in the program. This will change the culture of your group.

I represent an employer. Team members want us to sponsor them. Should we?

In a word, yes.

Many managers have sponsored employees in The Leadership gift Program and will do so in Immersion. They report that it is exceptional personal & leadership development. The results are clear in terms of the employee exhibiting:

  • greater ownership,
  • better decision making,
  • improved problem-solving,
  • and more.

Mostly what we hear is that the employee just starts showing up differently. They are:

  • more aware,
  • more present,
  • More effective,
  • more confident, and
  • more real.

Do you offer a money-back guarantee?

Yes. Two unique guarantees:

First, if in the first 30 days of participating in Responsibility Immersion you discover that it is not what we represent it to be, tell us where we misled you and we will refund 100% of your investment.

Second, if you participate fully in the 20-week Immersion and you still don’t know how to claim your Leadership Gift, we’ll refund 100% of your investment.

May I collect CEUs/PDUs?

Yes, you may apply for PDUs/CEUs. While we are not a registered education provider with PMI or any other association, Immersion graduates have successfully applied for and received 30 PDUs in the Leadership category. Thirty PDUs is half of the three-year requirement to maintain your PMP designation.

Remember to add your participation and certification (once achieved) to your LinkedIn profile to stand out among other professionals and candidates.

I’m Ready!

My life and career transcended to a new level. The business went into hyper speed. We have simply become one of the top-performing companies in our industry.


Get notified when future Immersion courses open for registration

Developing a Responsibility practice is the single most important step you can take to further your career, leadership ability, and ability to operate from freedom, power and choice in all aspects of your life.

Our mission is to empower the world with these transformational Responsibility tools.

If you're not ready for immersion, sign up to receive free resources, tips, and opportunities to engage with the worldwide Responsibility practice community.

Let us know how we can support you in deepening your own Responsibility practice. Or just send us a kudos. We'd love to hear from you!

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