What do you mean by Intention as a key to Responsibility?

What do you mean by Intention as a key to Responsibility?

Helen asks: “What do you mean by Intention as a key to Responsibility?”

Here’s my response.

(I borrowed and adapted this response from a small portion of Lesson 3 from the Launching Your Responsibility-Thinking Practice course.)

Intention is a mental capability that you were born with. It is an aspect of your consciousness often discussed as free will, direction, “want to,” and choice.

However, most people don’t learn to develop their power of Intention in school, and may never do so unless they get involved in personal growth, leadership development, or spiritual development programs.

(This post began as a Responsibility Community Newsletter. It takes 3 minutes to read.)

You can develop your power of Intention by learning more about it and exercising it explicitly.

Doing so accelerates:

  • finding and clearing negative conditioning, triggers, and limiting beliefs,
  • attracting what you want in life,
  • developing mental strength,
  • knowing what you want to change and making choices in that direction,
  • getting to the next level,
  • finding clarity of direction, and
  • being happy (because you are winning and not coping).

Intention is one of the three Keys to Responsibility and self-leadership. I refer to it as the winning key.

Intention – the winning key

Let’s talk about winning and losing.

Our society teaches us to focus on losing. You probably don’t even realize this. Let me illustrate.

Person 1: “How ya doing?”

Person 2: “Oh. You don’t want to know.”

Person 3: “Hangin’ on by a thread.”

Or how about (at the proverbial water cooler):

Person 4: “Did you see the latest memo?”

Person 5: “Yeah. That sucks.”

Person 6: “They’re stickin’ it to us again.”

Can you see how the responses are expressions of losing, of coping?

You would seldom (never?) hear me, my mentor, or any of my advanced students give responses like these.


We are too committed to (and practiced at) owning it.

That is, we have done the work so that we intend to always operate from feelings of freedom, choice, and power – this is the mental state of Responsibility as shown on The Responsibility Process® poster.

Through no fault of your own, you live in a cultural trance of losing and coping. So you unconsciously learned to focus on losing and coping.

(And I’m here to help you change that by changing what you pay attention to.)

To be free, powerful, and at choice, you learn to disrupt that cultural trance and stop participating in it.

In the mental state of Responsibility, we aren’t losing, and coping.

We are winning.

“Winning” doesn’t mean that someone else is losing.

Winning means that you are experiencing something that you want — that is, INTEND — to experience. You are experiencing your freedom, choice, and power — your free will, your choices.

Do you want to experience more winning in your life? Here’s something you can do right away.

Intention exercise

As soon as possible each morning, claim at least 5 wins from yesterday.

Let’s define a “win”.

A win is an intention met (or, a met intention). It is something you intended to happen and it did (or something you intended to not happen, and it didn’t).


  • I intended to enjoy a nutritious and yummy breakfast this morning. And I did. And that’s a win.
  • I intended to serve you and the Responsibility Community today by sending this message. And I did. That’s a win.
  • I intended to operate from Responsibility yesterday every time something went wrong, and I did. Win.
  • I intended to exercise, sauna, and enjoy a cold shower yesterday afternoon. I did. That’s a win.
  • I intended to close a sale yesterday. I did, that’s a win.
  • I intended to show loving kindness and gratitude to family, friends, teammates, and even strangers yesterday. I did. That’s a win.

Claiming wins is foundational to Responsibility-thinking. Why? Doing so develops your power of Intention.

Claiming wins is a foundational practice for reconditioning the mind away from losing (and coping) and toward winning and owning it. It’s darn hard to claim wins and be in a coping state at the same time.

All of The Responsibility Company meetings start with claiming wins. And when you participate in our Responsibility Immersion and Responsibility Mastery sessions, we begin with claiming wins.

Many of my students who lead teams incorporate a Wins ritual in team meetings.

(Try it.)

So, consider turning this Intention exercise into a daily habit. You can do it before you roll out of bed, while brushing your teeth (it doesn’t have to be out loud, or written down), exercising, or whenever.

It can also be spontaneous (“Oh, I just thought of another win! I intended to X, and I did X. That’s a win.”).

In fact, I’ll claim a win right now:

You are reading this post and studying Responsibility. Win!

(Yes, I did intend it. And yes, it is happening. That’s a win.

Because I’ve developed my Intention “muscle,” I’m winning every minute of every day. And it feels great.)

And 5 is the lower limit. Some of my students claim 25 wins from yesterday before leaving bed in the morning. Now that’s starting the day as a winner!

Try us

Consider joining the Responsibility Community. (It’s all-content and no-selling).

Posted in Answers, Article, Featured
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